How do I optimise my ad text? (By Hyder Ali Khan)
We found this great article and Video on (http://adwords.google.com) we thought it may help anybody looking to write great Adverts for their pay-per-click campaign:
As a basic rule, use clear, well-written, and specific ad text that highlights the differentiating characteristics of your product or service. Below are some more specific tips to help you create compelling ad text.
You can also watch this short video demo:
