Wow, what a few days I have just enjoyed reviewing the new Apple iPad. I started by watching the two videos on the Apple web site. The first is a short run through the iPad but the second is well worth watching all the way through although it is over one and a half hours long. It covers from start to finish the keynote speech and launch of the iPad headed up by Steve Jobs President and one of the founders of Apple. It is an amazing presentation giving flawless demonstrations of the various functions of the iPad. I highly recommend these on line video presentations. They can be found at:
www.apple.com/ipad
The press have been in general supportive and impressed but a little reluctant to come out fully behind the product. It is seen as a half way point between a laptop and a mobile phone and is accepted as a completely different product category. What I think most people are missing in assessing this product is its larger screen, on screen keyboard and its instantaneous response. As soon as you need it you touch the screen slide the onscreen lock and you are immediately using this product. Unlike a laptop where you have to wait for it to boot up by which time you have made a hand written note or somebody has already looked up the information from another source.
Unlike a mobile (Blackberry or iPhone) it has a larger easier to use screen and an onscreen keyboard. This will come into its own when taking notes, reading or replying to emails and of course as Steve Jobs says a number of times in his presentation “you are holding the internet in your hands”
I will not try to repeat all the column inches dedicated to this new and in my opinion exciting product as I believe it has been almost impossible to miss much of the reporting on the net or in the press. In addition I could not compete with the online video’s I have recommended above. All I can say is I believe the iPad is a product that will take off not only for private use but has a huge potential in the business market also.
Having said all the above I would advise our clients and readers to wait a while before committing to buy an iPad. It is always possible as with any new product the first ones will have a number of flaws that will be corrected on later versions. The Apps store will also expand with products specifically designed for the iPad with its bigger screen although Apple report that most of the 140,000 existing iphone Apps will work on the iPad.
At a starting price of just $499 it looks good value however a UK price has not yet been announced. The first iPads will hit the stores in the USA within 60 days of its launch with worldwide releases following very quickly. A full 3g version will also be available 90 days from launch once all the worldwide licenses and agreements have been settled between Apple and their partners in 3G comms.
I am going to ignore my own advice and will be acquiring an iPad as soon as they are available in the UK. So I am afraid it is a case of listen to my advice and pay no attention to my actions.
2UK will be following the progress of the iPad, reviewing the functionality and plan to look at ways this relatively cheap product can assist our clients. Keep a close eye on our blogs and don’t hesitate to contact, if you have any questions on the iPad and how 2UK are developing its uses for its clients.
I hope it will not be long before you are reading my first Blog written on my new iPad. Lucky this year’s budgets for 2UK have not yet been agreed. I will make sure $499 is slipped into our capital expenditure before everyone wants one.